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Marketing and data protection

Data protection compliant marketing is often a challenge. Our lawyers explain to data controllers how they can successfully market in a legally compliant manner under the GDPR.

Legitimate interest in direct marketing

How can controllers lawfully process personal data based on their legitimate interests in the context of direct marketing? The EDPB provides guidance.

Dark patterns on websites

In its Guidelines, the EDPB explains which forms of dark patterns should be avoided under data protection law.

The end of Google Analytics in Europe?

Why the traffic analysis tool is actually not usable under the GDPR, what the European supervisory authorities have to say about it and what you as a website operator should definitely do.

The ePrivacy Regulation: latest developments

A brief overview of the most controversial issues surrounding the ePrivacy Regulation, including the reasons for its delay in adoption, as well as its possible impact on businesses if enforced.

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22. Januar 2025 (11-12 Uhr)

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