Legitimate interest in direct marketing
How can controllers lawfully process personal data based on their legitimate interests in the context of direct marketing? The EDPB provides guidance.
Franziska Goetz studies law at the Ludwig-Maximilians-Universität (LMU) in Munich with a focus on labour and social law.
Her work at activeMind.legal includes writing articles, conducting research on labour and data protection law topics and assisting with data protection law projects.
How can controllers lawfully process personal data based on their legitimate interests in the context of direct marketing? The EDPB provides guidance.
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